Adina Serviced Apartments Singapore Orchard (ASO) is an Australian hospitality brand which made its first debut in Asia and Singapore. Nestled between Somerset and Dhoby Ghaut MRT stations, this 88-apartment property that occupies the former Regency House offers easy accessibility to a plethora of dining options, renowned museums, and parks which are just a stroll or bike ride away.

 The comfortable accommodations, tastefully adorned with cosy touches and warm hues, ensure a welcoming and relaxing residential living environment. Ranging from Studio, 2-bedroom to 3-bedroom apartments, ASO caters to the modern individual traveller as well as families here for work or leisure. The residence provides facilities like the gym, outdoor rooftop pool, barbeque pits and a breakfast lounge.

Website: https://www.adinasingapore.com/

Reservations: Email [email protected] or Call +65 6248 8600

Demonstration of industry leadership

Following the successful rebranding efforts in 2022, its unwavering dedication in service delivery is evident through its commitment to providing an innovative hospitality experience. This dedication is exemplified by the revitalisation of product offerings and touchpoints, all aimed at redefining personal service with its tagline, #MyOtherAddress, allowing guests to feel entirely at home and immersing themselves in an authentic local Singaporean experience.

In 2023, ASO has been awarded the Best Luxury City Serviced Apartments in Singapore by Luxury Lifestyle Award, and the Best Serviced Apartments emerging as the Finalist for Expat Living Readers’ Choice Awards, exemplifying our commitment to providing exceptional service.

Chief Executive Officer of Far East Hospitality, Mr Arthur Kiong, also shared on his LinkedIn post underlining that the rebranding effort “gives the property a point of difference; not just another extended stay property trading on space and how nice the furniture looks.” to emphasise the necessity that “New brand experiences must include finding NEW customers willing to pay for a unique proposition”. 

Provision of innovative product & service offerings

The thoughtful Adina guest journey begins even before arrival. Through a partnership with gourmet retailer, Ryan’s Grocery, ASO offers the guests an added convenience to pre-order the groceries prior to check-ins so that they can enjoy a well-stocked apartment on the day of arrival.

Upon arrival, guests will be greeted with a refreshing fruity popsicle, and an Australian-inspired hamper with snacks and tea, coupled with a charming Fedora hat for their use when they explore the beautiful lion city.

Guests of ASO will be able to enjoy exclusive discounts at selected partners when they present their Adina keycard. With close to 20 partners at the moment, such as T2 Tea, Sarnies, KPO Café Bar, and Sandbox VR Singapore, ASO is still continuously expanding the list of partners.

ASO also offers an Adina Welcome Guide for its guests to access useful information and to reach the Guest Service team easily. This guide has garnered favourable feedback from guests, highlighting its effectiveness in promptly addressing their queries and needs.

Moreover, the guide also shares a list of upcoming events in Singapore, that will be constantly updated, for the guests to venture forth and immerse themselves in these dynamic experiences.